Apple (AAPL): $1 Trillion Is Just the Beginning

Jermaine Castillo
August 3, 2018

Along the way, it has changed how consumers connect with one another and how businesses conduct daily commerce.

Apple first listed in 1980 and its stock has risen more than 50,000% since then.

Apple is the first publicly-owned company to reach a $1 trillion market capitalization.

He launched the iPhone in 2007, dropping "Computer" from Apple's name and super-charging the cellphone industry, catching Microsoft Corp., Intel Corp., Samsung Electronics and Nokia off guard. The rise of Apple was brought forth by Steve Jobs' innovative products in the iPod, iPhone, and others, revolutionizing the way we view technology today.

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Stock markets are volatile, and a small but growing threat from Chinese smartphone makers might eat into Apple's margins in the coming years.

The shares were soaring because of a better than expected set of results posted by Apple for the period between May and June.

Even though some think Apple needs a new product to keep sales and profits booming, Apple has rallied past the trillion level thanks to solid sales of the iPhone 8 and X - particularly in China and Japan - and surging services revenue from the App Store. This is not the end, that they hit $1 trillion.

It doesn't come as a complete surprise that Apple was first to reach the mark and though I'm not a big fan of Apple it's hard to deny the impact they have had on technology over the last 20 years.

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Jobs remained mercurial when he returned to Apple, but he had also become more thoughtful and adept at spotting talent that would help him create a revolutionary innovation factory. Jobs passed away in October, 2011.

Shares of Apple finished the formal Wall Street trading day at $207.39, topping the magic number two days after the California tech giant reported strong quarterly earnings. If you bought $10,000 of Exxon at the same time you bought Apple, the Exxon shares would now be worth $1,133,839 - a very hefty gain but a fraction of the still-youthful Apple. Depending on who is doing calculations, the valuation of Saudi Aramco state-controlled oil and gas company is between $1.2 billion and $1.5 billion.

"What's remarkable about Apple is not so much its stock price as the amount of money that it makes", said Chris Brightman, chief investment officer of Research Affiliates, an institutional investor with more than $200 billion under management. Apple sits atop a USA stock market that has become dominated by technology-centered companies: Amazon, Google's parent Alphabet, Microsoft and Facebook round out the top five in market value.

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