Apple to unveil new iPhones in coming weeks

Gerardo Harmon
September 2, 2018

The site says it is certain the handsets will be called the iPhone XS, will sport advanced OLED screens and will feature a gold finish. Interestingly, Apple's event invite also features the same gold colour, thereby confirming that the iPhone will feature the new gold and black blend.

The event will be more than just iPhones though, as Apple is also said to be unveiling the fourth-generation Apple Watch and new iPad Pro models.

Apple is also expected to introduce the Apple Watch Series 4 which reportedly will feature a "larger display likely implemented through a reduction in bezel size".

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Apple has for years released its new phone models in the second week of September, and often updates other product lines such as the Apple Watch at the event. The new Apple Watch models will include larger screens that cover almost the entire front of the watch. Analysts also expect Apple to release an iPhone with a edge-to-edge display similar to the iPhone X but using less-costly LCD screen technology.

This is reported by TechCrunch, citing an official invitation from the company.

Shortly after the invitations for the September 12 event were released, 9to5Mac shared the first look of the upcoming OLED iPhones and the new Apple Watch. The company has already given base-model iPads and some MacBook laptops an update this year.

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Apple has launched a free fix programme for iPhone 8 units that were sold between September 2017 and March 2018 with a manufacturing defect in the logic board, which has been causing unexpected restarts, frozen screens and issues with the device turning on.

The iPhone accounts for about two-thirds of the company's revenue, and serves as a hub for Apple Watches, AirPods, and services like the App Store and Apple Music, which generate most of Apple's other sales.

On Thursday, Warren Buffett said he slightly increased his stake in Apple recently, adding that the iPhone is "enormously underpriced" for the utility it offers users.

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