Colin Kaepernick seals Nike campaign ... and backing from Mahmoud Ahmadinejad

Virginia Santiago
September 4, 2018

According to ESPN's Darren Rovell, the ad is part of a campaign that will make Kaepernick one of the faces of the company's legendary "Just Do It" campaign, which turns 30 this year.

The former American football star, who has not played in the NFL since early 2017, is suing the organisation claiming that team owners have frozen him out to due to his activism.

Kaepernick posted the advert from his Twitter account on Monday followed by "JustDoIt".

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I am very disappointed, very disappointed. "I think it is important to clarify the point, first half we were so relaxed, we dominated the game, but we were not aggressive enough".

"We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward", Nike V.P. of brand in North America Gino Fisanotti told ESPN.

As Rovell point out, the ex-San Francisco 49er has been on Nike's endorsement roster ever since he signed on with them in 2011. The protests during the national anthem, started by Kaepernick, embraced by other players throughout the league and criticized repeatedly by President Trump, have been a divisive issue for the league, players and fans.

The quarterback began protesting racial injustice and police brutality in August 2016 by sitting during the national anthem. Nike is the official provider of the NFL's jerseys.

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The NFL this season has adopted a rule requiring all players to stand during the anthem, although it gave them the option of staying off the field until the ceremony was over.

Nike did not immediately respond to TIME's request for comment about the new campaign.

Kaepernick received an enthusiastic welcome from fans at the US Open's showcase match between Serena and Venus Williams in NY on Friday night, when he was shown raising his fist on the big screen.

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