President Trump Questions Nike on Twitter for Colin Kaepernick Commercial

Virginia Santiago
September 10, 2018

Marketing experts predicted that the brand recognition sparked by the ads would be successful in the long run, despite current calls for boycotts on social media.

Kaepernick's detractors, including the president, accuse him of disrespecting the flag, the national anthem, and the United States military through his actions.

President Donald Trump weighed in on the matter on Twitter, asking "What was Nike thinking?".

Nike's sales, by the way, have risen 31 percent compared to this time period a year ago.

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Trump, who on Tuesday described Nike's deal with Kaepernick as "terrible", said the sports equipment giant's endorsement of the ex-NFL star had backfired. The company chose to make Kaepernick the spokesman in honor of the 30 anniversary of its "Just Do It" ad campaign, according to Bleacher Report. According to Market reports, online sales have increased.

Davis' statement refers to Nike's initial tease of the ad campaign, which featured the message, "Believe in something".

"I think every athlete, every human, and definitely every African-American should be completely grateful and honored (for Kaepernick)", Williams said. "We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform".

Nike aired its first "Just Do It" ad, narrated by Colin Kaepernick, during Thursday night's National Football League season opener between the Atlanta Falcons and Philadelphia Eagles.

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Trump told The Daily Caller this week that Nike's decision to use Kaepernick sends "a awful message".

Kaepernick became more than just an American footballer when in August 2016, he began taking a knee during the playing of the national anthem, in protest of police brutality and racial injustice in the US.

"My husband did sacrifice absolutely everything for the flag, for the country and for all that it stood for", Brittany Jacobs said.

Kaepernick's 49ers jersey has continued to rank among the best-selling ones in the league despite his remaining unsigned.

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Miami Dolphins wide receivers Kenny Stills and Albert Wilson knelt near the team bench during the National Anthem ahead of the team's season opener on Sunday.

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