Amazon could drop 8 new Alexa-powered devices, including a microwave

Gerardo Harmon
September 20, 2018

Amazon plans to release a slew of devices with its personal assistant Alexa by the end of this year, at least according to a new report leaking the alleged plan. According to CNBC, the new devices include a microwave, receiver, subwoofer, amplifier, and an in-car solution.

Citing an internal document describing Amazon's plans, CNBC states that Amazon is expected to reveal some of these devices at an event later this month.

With devices like a microwave, subwoofer, and amplifier on the list of new Alexa-equipped Amazon goods, we're starting to branch further and further away from just smart speakers here and there.

Amazon, of course, declined to comment about the news.

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It will be completely controlled through the Alexa app, with Amazon saying that no hub is required - so it seems this will work independently of other devices. If true, this could also mark Amazon's debut in the home appliance market, something Apple and Google are yet to make inroads.

The new lineup will also pit Amazon against other companies that make Alexa-powered devices. Of course, there are rumours that Amazon is also building robots for the home. Sonos has a similar business model.

Alexa is Amazon's virtual assistant, which competes with Google Assistant.

To that end, Amazon acknowledges an emphasis on partnering with kid-friendly developers, and says that names such as Hasbro and WowWee Group Limited are already on board.

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"We want customers to be able to use Alexa wherever they are", Bezos said in a statement in July.

The microwave is getting the majority of the headlines and rightfully so, since it will be the first time Amazon has entered the home appliance market.

'There are now tens of thousands of developers across more than 150 countries building new devices using the Alexa Voice Service, and the number of Alexa-enabled devices has more than tripled in the past year'.

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