Google Play Announces Free 4K Upgrades for Previous Digital Movie Purchases

Yolanda Curtis
October 26, 2018

And to go along with the free 4K upgrades, Google has also announced a price decrease for most 4K movie listings through the platform. Plus Google is working on adding support for LG TVs as well.

One change that will be featured is the automatic upgrade of your previous purchase to be viewed in 4K.

The Play Store began offering UHD content back in late 2016, and today will upgrade existing SD and HD movie purchases to 4K for free in the US and Canada. Yesterday, Google started upgrading many of their movies to 4K.

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What's more, Google is cutting down the price for 4K versions of the content available through Play Movies & TV. You can check out the top 4K movies on the Google Play Store Movies & TV app by directing your browser to this link.

With all these enhancements, who wouldn't be excited for a fun movie night at home?

Meanwhile, they're also dropping prices on 4K content nearly across the board.

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We think watching in 4K should be a no brainer, so we're continuously working to make that a reality. And it doesn't stop here, we'll continue to make improvements so you can sit back, relax and enjoy your favorite movies, whenever and wherever.

The company will no longer charge extra for 4K content. Not only are you getting free 4K upgrades for the films that you've previously purchased, but it'll now cost less to buy new 4K titles, which is welcome news for anyone that's just spent a bunch of cash on a 4K television set. Of course, you can also watch them on 4K Sony Bravia TVs, as well.

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