Catfish host Nev Schulman had a very unusual cameo in 'Bird Box'

Yolanda Curtis
January 1, 2019

Netflix seems to be flying so high over the reception to its just-released psychological horror film "Bird Box" that it's breaking a long-held tradition of staying largely mum on viewership. So the 45 million viewer figure for "Bird Box" over the Christmas holiday (assuming people watched the whole movie) is not exactly as major as "Aquaman" pulling in $900 million over the same holiday.

Shares of Netflix are up 33% YTD.

Netflix has had an increase of viewers, with more than 137 million subscribers as of October.

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Finally, it is the movie Netflix said Friday had been watched by about 45 million accounts since its December 21 debut - the best first seven days for a film released on the platform.

According to CNN Business, the big Netflix boast should be taken with a huge grain of salt, requiring a whole list of disclaimers, qualifiers, and questions, many of which industry insiders and journalists have been pressing the streaming giant to answer over their lack of transparency.

Another, unofficial report from 2017 claimed that the Will Smith-starrer, Bright, was viewed by 11 million subscribers in its first weekend - albeit only those who watched it on a non-mobile device and in the US. Most Netflix subscribers are overseas, and those subscribers often have access to streaming libraries that are much smaller than the one Netflix offers here in the States. We see the outline of four or five people but two in particular stand out as you'll see below in an Instagram post from Schulman. Plenty of folks share Netflix accounts, so some of those Bird Box viewings may be by more than one person at once.

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Being clear-eyed about Netflix's Twitter brags doesn't mean that we have to be unimpressed with Bird Box's success.

Have you seen Bird Box and, if so, what did you think of it?

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