The Game of Thrones Super Bowl ad was just ideal

Geraldine Edwards
February 5, 2019

While also taking aim at two smaller competitors, Bud Light was using the Super Bowl commercial to highlight the fact that as of this month it lists its ingredients on its packaging.

National Corn tweeted at Bud Light, saying America's corn farmers were "disappointed" with the commercial.

The spot combined HBO's Game of Thrones with Bud Light for a jousting match, which saw The Mountain crush Bud Knight's skull just like Oberyn Martell's (noooooooo) before one of Daenerys's dragons flies overhead to scorch the entire arena. There, they are told the corn syrup must belong to Coors Light, which also uses corn syrup in its beer.

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"But we don't brew Bud Light with corn syrup", the bearded king says confusedly.

Corn syrup isn't exactly the same as table sugar or the high-fructose corn syrup used in many packaged foods, but that distinction is beside the point, because there's very little sugar content remaining in any light beer, said Bonnie Liebman of the Center for Science in the Public Interest. Perhaps they are waiting for the second half.

Companies pay millions for 30 seconds or a minute of ad space during the Super Bowl. "Thanks @MillerLightand @CoorsLite for supporting our industry".

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"We are proud that Budweiser is the first major beer brand to be brewed with 100 percent renewable electricity from wind power; we hope our efforts inspire others in our pursuit for a more sustainable future", Angie Slaughter, vice president of sustainability at Anheuser-Busch, said in a recent news release.

And Sam Adams tweeted "No corn syrup AND no rice". By the time it's turned into alcohol, there's literally no difference between them.

"You could use doughnuts if you wanted", Schumacher said.

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