Warren unveils the third major proposal of her presidential campaign

Jermaine Castillo
March 10, 2019

Under her proposal, so-called designated platform utilities with more than $US25 billion ($35.5 billion) in global revenue would be prohibited from owning any of the participants on their own platform.

That would impact companies like Amazon Marketplace, Google's ad exchange, and Google Search, for instance, making them all platform utilities. Platform utilities would be required to meet a standard of fair, reasonable, and nondiscriminatory dealing with users. "Platform utilities would not be allowed to transfer or share data with third parties", Warren states. Amazon was down 0.7% at 10:45 a.m.in NY, while Facebook and Google were little changed. We'll see if other presidential hopefuls follow her lead and also put pressure on these companies.

Separating Google's ad business from its Search function, for example, would make Google ads - on which the company depends for almost all of its revenue - much less valuable.

Meanwhile, Warren wants to reverse "illegal and anti-competitive tech mergers" via appointed regulators.

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"That's why my Administration will make big, structural changes to the tech sector to promote more competition - including breaking up Amazon, Facebook, and Google". Facebook declined to comment. We'll update this article if we receive any responses from Amazon or Google.

It's a dramatic change from the years when big internet companies such as Google and Facebook wowed lawmakers, impressing Republicans as American business success stories and pleasing Democrats with their socially progressive ethos.

Sen. Elizabeth Warren, the Massachusetts Democrat and 2020 presidential candidate, has proposed a plan to break up some of the country's largest tech companies, including Amazon, Google and Facebook.

"They've bulldozed competition, used our private information for profit, and tilted the playing field against everyone else". She argues that these mergers smother competition and undermine democracy. The FTC recently launched a task force focused on tech competition and would be in position to analyze cases, weigh both the interests of consumers and those of companies and decide whether to expand its interpretation to cover new types of problems. "They have enormous political power", Warren told the audience, describing the industry's lobbying expenditures as a "good return on investment if they can keep Washington from enforcing the antitrust laws".

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Warren's latest policy proposal also promised to be a central element of her scheduled visit Saturday to the South by Southwest conference in Austin, Texas.

But her point is that today's big tech companies, which only exist because Microsoft was busy fending off its antitrust issues, are too powerful.

"The next wave of technological innovations will likely require enormous economies of scale to serve consumers".

The tech companies have come under fire due to their role in rapidly displacing existing businesses. Under this proposal, Google would be forced to spin off its search business. "ORCRP0017763-topic.html" class="local_link" >WhatsApp and Instagram and Google's ownership of Waze, Nest and DoubleClick. "Tech entrepreneurs would have a fighting chance to compete against the tech giants".

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