Netflix Confirms It Won't Be Part of Apple's Upcoming Video Service

Yolanda Curtis
March 20, 2019

Apple plans to introduce the video-streaming service on March 25, opening up a new battlefront for the tech industry and Hollywood.

Netflix will not be part of Apple's new video streaming service, boss Reed Hastings has told U.S. media.

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As per Bloomberg, Netflix Chief Executive Officer, Reed Hastings, asserts consumers should "watch our content on our service", affirming its "chosen not to integrate onto their service".

STREAMING GIANT Netflix has confirmed that it won't be part of Apple's incoming video service. "You do your best job when you have great competitors", Hastings said. "So, I have to really reserve comment and judgment", the exec added diplomatically about the heavyweight competition coming to the already crowded digital content space, which Netflix had fully dominated just a couple of years ago. These are fantastic, large, well-funded companies with very significant efforts.

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Discussions between the company and potential vendors have not been fruitful between some of the biggest publishers and creators, namely and reportedly Netflix and Hulu - a consortium-backed service with shows from AT&T, Disney, Comcast, Fox and their subsidiary networks.

He also conceded that it could be a while before Netflix enters the Chinese market, Variety reported, after an attempt to get in by partnering with a local company failed.

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While specifics are yet to be revealed, the as-yet-unannounced service is rumoured to incorporate both original content and options for users to subscribe to other services, the report noted. The company declined to comment on Hastings's comments.

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