Burger King Is Launching a Vegan "Impossible Whopper"

Jermaine Castillo
April 3, 2019

Burger King, whose quarter-pound Whopper pushed its competitors a half-century ago to create their own two-fisted hamburgers, now plans to roll out a vegetarian version of its signature sandwich, relying on plant-based patties developed by San Francisco Bay area start-up Impossible Foods. The patty itself is made by Impossible Foods, purveyor of the famous "bleeding" meatless burger on more than 5,000 menus at places like Momofuku Nishi and Bareburger.

While the "meat" may be different, it's still the same flame-grilled burger with freshly sliced tomatoes, lettuce, mayonnaise, ketchup, crunchy pickles and onions on a sesame seed bun.

Not to mention advancements in plant-based proteins, like the Beyond and Impossible burgers, mean going vegan is tastier than it ever was before.

Burger King is partnering with Silicon startup Impossible Foods, who will be supplying the vegetarian patty to the chain, according to The New York Times.

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Burger King's "whopper" of a contribution to the meatless fast food landscape is, at least for now, still theoretical.

Meet the Impossible Whopper. As this editor can attest, the Impossible Burger tastes like beef, it looks like beef, it even appears to bleed like beef, and to have it join, no elevate, the fast-food realm could be a major game-changer. Lobbying efforts have already attempted to ban the use of words like "meat" and "milk" from use with plant-based products.

Chris Finazzo, president of Burger King North America, said the chain is hoping the burger allows "somebody who wants to eat a burger every day, but doesn't necessarily want to eat beef everyday, permission to come into the restaurants more frequently", CNN reported.

And as Impossible Foods gets deeper into the fast food game, it's possible prices for the popular, plant-based patties could drop.

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Chief Executive Pat Brown indicated the Impossible Whopper could prove a mighty milestone: "We're now in well over 6,000 restaurants".

It says its meat-free burgers, to be launched in several European markets this month under the Garden Gourmet "Incredible Burger" brand and made from soy and wheat protein with beetroot, carrot, and bell pepper extracts, tasted nearly exactly like traditional beef burgers.

The Impossible Burger is slowly becoming more available nationwide with restaurants including White Castle, Umami Burger, Bareburger, and Wahlburgers all offering it.

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